The worst time for a brand launch
The Corona crisis is probably one of the worst times to launch a brand. Hun Wine does it anyway - and takes it with humor.
Before the pandemic threw a spanner in the works, the South African canned wine was to have been promoted at various summer festivals and at a big launch party. At least the drinks are still on sale in supermarkets - but yes, the UK is currently in lockdown.
While most would say this is the worst possible time for a brand launch, Hun Wine did it anyway. With an out-of-home campaign that no one is likely to see. The launch campaign, which was created in collaboration with TBWA United Kingdom, pokes fun at its own launch timing and visibly enjoys the freedom of headline choice.
