ETH Zurich with a fresh appearance
The Swiss Federal Institute of Technology Zurich has unveiled a refreshed corporate design. The institute’s corporate design team developed it in collaboration with the agency Scholtysik & Partner.
As visual habits change over time, University Communications has revised ETH's corporate design, which has been in place since 2013, for all media in recent months. The refreshed corporate design is intended to make the university's image more concise, modern and attractive. It is also intended to ensure consistency and clarity across all channels.
The new appearance of ETH Zurich is a further development of the current design. In future, the logo will be used consistently in black and white. A conscious effort was made to ensure that the old and new designs can coexist for a transitional period. This is also important in view of the current situation: nobody should feel compelled to revise existing media immediately.
Over 500 websites with a new look
The more than 500 ETH websites, which are maintained via the central content management system, also have a new look and feel. In addition to the refreshed design with more white space, consistent use of the ETH font and a general streamlining, work has also been carried out on the functionalities and user-friendliness.
A new main navigation is intended to give users a quicker overview of the content of the entire website and enable easy direct access. The navigation area on the individual content pages has been reduced and the focus is now more on the actual content. In addition, the design of the pages is even better geared towards mobile use.
Another focus of the further development was on accessibility. Findings from an extensive accessibility review were also incorporated into the redesign.
A first step
Refreshing the website is part of the long-term program "Online communication 2022"which has set itself the goal of fundamentally modernizing ETH Zurich's digital communication channels. This goes far beyond the design and is taking place step by step. Over the coming months and years, further innovations are to be implemented on the web on an ongoing basis. The IT Services and University Communications are jointly responsible for the program.
