Futurelite is now called Family
Futurelite is now called Family. The agency is expanding and refining its positioning.
In January 2020, the acquisition of the design agency Mad expanded the staff portfolio on the one hand and the customer portfolio on the other. The team of specialists expands the previous range of services by the disciplines SEO, web design and graphics and provides additional angles for creative development processes. "The newly created team complements each other perfectly - we are in the right place at the right time," says Managing Director Claudio Catrambone in a statement.
Break with traditions
During the rebranding process, the focus was on an appearance that was both simple and understandable. Hence "Family - Agency for Advertising and Film". The new brand is intended to convey the values of ten years of agency life: cultivating personal relationships with clients, maintaining flat hierarchies and breaking with established traditions. Catrambone is convinced: "Creative work is simply more promising when all parties enjoy it.
New in yellow and black
In order to make Family a brand that can be experienced, the agency building also underwent a redesign: The entrance area received a facelift, the offices were enlarged, the acoustics and the lighting concept were redesigned, and "Le Salon", a cozy sixties living room with a whisky bar, is available for creative outings.
