Weber Harbeke for Valora: "Football is totally ok"
Weber Harbeke Partners is continuing its campaign for Valora Retail’s «ok.–» product line. The campaign currently features the two most popular TV soccer snacks: beer and chips.
With enough "ok." products, it's totally ok if friends spontaneously come over to watch TV or the game goes into extra time, according to the message. Beer and potato chips are advertised in the special World Cup edition of the commuter newspaper "20 Minuten", which is published on Saturdays.
Responsible at Valora, Muttenz: Jörg Brun (Head of Valora Retail), Roger Knill (Head of Category Management Food & Beverages). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Giovanni Pucci, Christina Zvecevac (consulting), Marcel Fässler (AD), Ramon Aemmer (graphics), Christian Sidow (text). Photo: Jonas Kuhn, Zurich.
