Dreifive relies on digital advertising tools for Privera

The collaboration between Dreifive and real estate service provider Privera began last fall, when the first joint Black Friday campaign was launched. A total of four residential projects were advertised and publicized with attractive campaigns both online and offline.

Digital advertising tools in the real estate industry

Digital advertising tools are becoming increasingly important in the real estate industry. "On the one hand, digital solutions make it possible to advertise to specific target groups and thus reduce wastage. Secondly, digital tools can be easily and flexibly adapted to the relevant needs, which was not possible in the past with print advertisements, for example," says Michèle Oser, Regional Head of Letting Management East at Privera, explaining this change.

Thanks to its long-standing clients in the real estate industry, Dreifive knows the most important ingredients for the successful marketing of properties. In order to generate qualitative inquiries from the target group, a cross-channel approach, comprehensive tracking methods, target group-specific targeting and appealing advertising materials are used.

Application to current projects

This approach is currently also being used to publicize the Zwicky-Riedgarten residential district and the "MyOffice" commercial space and co-working space in Bülach. "Both projects are very different and each requires its own digital strategy, which can only be developed and ultimately implemented through good and close cooperation," Jolanda Kessler, Head of Digital Marketing Consulting at Dreifive, is convinced.

In the trendy Zwicky district with a very young and urban target group, the focus is on social media advertising. The advantages of the area can be convincingly visualized using various advertising formats. The message is adapted quickly and flexibly, and attractive campaigns ensure that even the last available apartments find suitable tenants.