Net Working implements new websites for PR Suisse and its regional companies
A small team has revamped the websites of PR Suisse (SPRV), the national association of PR and communications professionals, and its seven regional organizations. The Zurich agency Net Working played a key role in the new website.
The reason for the new concept was that the old websites no longer reflected the spirit of the times in terms of technology and modern web design. "For associations to perform their function efficiently, they need an attractive website with customized tools," says Roger Guggenheim, project manager and managing director of Net Working. "With the new website for PR Suisse, we have succeeded."
The new websites appear in a new and fresh design. They should not only appear modern and contemporary, but also radiate values such as seriousness and professionalism for the professional association. The main content areas such as news and events have been given more weight.
A lot has been invested in the new member database. After all, it is the DNA of every professional association. Among other things, the member profile view has been made more attractive and its functionality has been optimized.
Christian Wick, interim head of PR Suisse and president of the Zurich PR association ZPRG, comments: "With the national launch of the new websites, both the umbrella organization PR Suisse and the regional associations once again have an attractive and contemporary presence, which can also be expanded in the future thanks to the completely new platform." (pd/swi)
