Newsroom for Valiant: Fast, personal and with reach
The Covid-19 crisis is also affecting Valiant. The Bern-based agency Newsroom Communication is helping the bank navigate the many challenges of this unprecedented time—through transparent, digital, and personalized communication.
In a special assignment, Newsroom Communication helps the bank to communicate quickly and multimedia-based in the current situation. On the microsite Valiant-lilaktuell.ch cross-media content was aggregated bilingually. For example, a message from CEO Ewald Burgener, explanations from Valiant's security officer in connection with cybercriminals and Corona, and an interview with an economist from the University of Bern were produced.
Further, Newsroom Communication visited a business directly affected by the Corona situation for Valiant, in compliance with FOPH guidelines. The owner of the clothing store Olmo in Bern tells in an article how his business received an SME loan from Valiant to survive the lockdown period.
In parallel, a special edition of the customer magazine "ValOr" was also implemented in a very short time by the partner agency Klarkom, in close coordination with the digital formats.
The communication measures already have well over 20,000 views on the various channels together. The figures show the great response of a transparent, fast and versatile information communication.
