Greetings from the home office - Episode 26: Guillaume Borel, Vizner Borel
In the 26th episode of the series «Greetings from the Home Office,» Guillaume Borel, Creative Director and co-owner of ViznerBorel, opens the door to his COVID-19-induced home office.
Guillaume Borel is Managing Director Creation and co-owner of the agency ViznerBorel. For more than 30 years he worked in national and international communication agencies as graphic designer, art director and creative director. He was responsible for well-known and successful communication appearances such as for Denner, Porsche, Migrolino, IKEA, Heineken, UPC Cablecom, Weleda, Media Markt, ORF, Caran d'Ache and many others.
How long have you been in a home office?
For 17 years and 3 weeks;)
Is your entire agency located in a home office?
Yes, unfortunately. It does.
Did you face any technical problems when setting up your workstation back then?
Those who know me know that I always have to deal with technical problems. But not the agency.
Where have you set up?
Sometimes there, sometimes there. But preferably there, where I just think of something.
The coronavirus has society firmly in its grip. Those who can stay at home, stay at home. The advertising, communications and marketing industry is also shifting operations to the home office on a large scale. With the series "Greetings from the home office," Werbewoche.ch sheds light on everyday working life within the four walls of one's home.
All episodes at a glance:
- Episode 1: Peter Brönnimann, Publicis
- Episode 2: Daniel Zuberbühler, Sir Mary
- Episode 3: Christoph Bürge, Butcher Rottmann Bürge
- Episode 4: Jeff Gerber, Comet
- Episode 5: Roman Reichelt, Credit Suisse
- Episode 6: Markus Hammer, Equipe
- Episode 7: Frank Bodin, Bodin Consulting
- Episode 8: Michi Frank, Goldbach Group
- Episode 9: Gioia Bozzato, ADC Switzerland
- Episode 10: Michael Kamm, Agence Trio
- Episode 11: Katja Metz, Leo Burnett
- Episode 12: Karin Estermann, Content and Form
- Episode 13: Leone Ming, Leone Ming Est.
- Episode 14: Guntram Friede, Salesforce
- Episode 15: Claudia Lässer, Teleclub
- Episode 16: Moreno Cavaliere, Gruppo Corriere del Ticino
- Episode 17: Tino Krause, Facebook
- Episode 18: Tanja Hollenstein and Peter Riegel, Riverside
- Episode 19: Dennis Lück, Jung von Matt/Limmat
- Episode 20: Urs Jenni, Jenni Communication
- Episode 21: Denise Nick, Partner & Associate
- Episode 22: Samuel Textor, Kind regards
- Episode 23: Parvez Sheik Fareed, PAM Advertising
- Episode 24: Regula Bührer Fecker, Rod Communication
- Episode 25: Jonas Eliassen, Dentsu Aegis Network Switzerland
What all do you need to be able to do your job?
As always: my head and my heart.
Is it difficult to separate yourself enough when the children are at home?
In that case, I am the child. And it's really hard for me to distance myself from that.
Do you have home office experience or is this a first?
No, not a premiere. And hopefully also no Kehraus.
Which processes are difficult compared to the normal everyday life of an agency?
Communication. Nevertheless.
Which jobs go smoothly?
As always: the complex, the demanding, the insurmountable tasks work out without a hitch.
Is there anything that even works easier or more productively in the home office?
The discipline. Not that we don't have any otherwise;)
What do they do about the ceiling falling on your head?
A headstand.
Has something like home office jitters started to set in for you?
No, actually not. Only from the BAG home office cook I get slowly but surely a tantrum.
What do you miss most about the physical day-to-day life at the agency?
Mich.
Are you confident that your agency will come through the crisis unscathed?
There I keep it with Socrates: "I know that I know nothing".
As we all know, everything has its positive sides. What is it in your current home office situation?
I can hear the messages. But I lack faith.
When and why did you last laugh in connection with the home office?
When my favorite poem came to mind again:
"I sit there and' eat Klops
uff eemal klopp's
Ick kieke, staunen, wundre mir,
All of a sudden she goes to the door.
Nanu, think ick, ick think nanu
now it's open, first it was closed!
Ick jehe raus and kieke
and who is standing outside? Icke!"
Even if you don't have a crystal ball: Do you expect the current situation to continue for a long time?
I'm glad you asked. I happen to have a crystal ball: a whole generation.
What would you like to give your colleagues in the industry to take with them through the crisis?
The definition of happiness. "Easily one sit and no appointments" (Harald Junke).
