Rod and the FOPH motivate to continue
For weeks now, we’ve all had to do without many of the things we love. This requires discipline and mindfulness. In their latest public service announcement, «Don’t Let Up Now,» the FOPH and Rod want to recognize the commitment of the entire population—and encourage everyone to keep up the good work.
The situation surrounding the new coronavirus has been a major concern for all of us in recent weeks. Now - in the wake of reports of declining infection figures and in the wake of the gradual relaxation of measures - Switzerland is at a crucial point: the further spread of the new coronavirus can only be successfully further contained if everyone continues to consistently follow the hygiene and behavioral rules.
The motto of the hour is therefore "Don't let up now". The FOPH's new video, developed and implemented in collaboration with Rod Kommunikation, takes up this motto. It addresses the constraints that everyone has to face and shows the commitment among the population. Nine cameramen, including an actor, a photographer and a director, who are professionally restricted in their work due to the current situation, realized the video. They shot at home or in their immediate environment: Tobias Dengler, Thomas Dirnhofer, Daniel Leuthold, Serkan Tastemur, Lukas Waelli, Florian Winkler, Jessica Wirth , Markus Zehnder and Filip Zumbrunn. The spot was edited by Marko Strihic and produced by Rocketfilm.
