The Publicis Böög explodes in record time
The 2020 Publicis Mini-Sechseläuten was a success. Unfortunately, *Werbewoche* did not win the Böög prediction game.
For Publicis CEO Thomas Wildberger, it's clear that this Böög has seen its best days.
Corona or not: Publicis has not let itself be deprived of the Sechseläuten. For many years, the agency has organized its own Sechseläuten event in Seefeld late on Monday afternoons. In order to create a bit of a Böög atmosphere in Pandemi year, the white firecracker was brought into the garden without further ado and the duration of the explosion was combined with a social distancing-friendly betting game. The prize was a meal for two in the Kronenhalle.
With success: The Böög, ignited by CEO Thomas Wildberger himself, exploded amazingly loud. And after 3:03 minutes, amazingly early. Less successful: The typing skills of the Advertising Week. Missed by just under 25 seconds.
The employee of a major bank from the Publicis client portfolio was luckier. We wish e Guete!
Here is the complete video of the Publicis Böög Burn 2020:
