Zalando launches remotely produced sports campaign "Together I am strong".
The online fashion retailer Zalando has produced its first sports campaign developed entirely while working from home. The campaign, released on Easter Sunday, focuses on the current trend of continuing one’s workout routine at home as best as possible.
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Social distancing and curfews are having an impact on the lives of Zalando customers. They have to get creative to stay fit at home: sports classes take place via livestreams, carpets become yoga mats and water bottles become weights.
The campaign film "Together I am strong" runs on Zalando's global social media channels and shows eleven people presenting their fitness routine at home. With only four weeks between the start of campaign planning and the finished commercial, the campaign had the shortest production time in Zalando's history.
