Ruf Lanz: Suva campaign included in Lürzer's archive
Every two months, Lürzer’s Archive showcases outstanding creative work from around the world. A campaign from Switzerland has also made it into the current issue: the campaign against tripping and falling, which Ruf Lanz developed on behalf of Suva.
In Switzerland, more people are injured every year in tripping accidents than in car accidents. That's why shoes were crashed for the campaign, just like in car accidents.
