KSP shows for Nahrin that "natural" is best
Nahrin has been producing Swiss-quality spices, bouillons, and vitamins since 1954. Its products are free of palm oil, partially vegan, and free of MSG. KSP was commissioned to update the positioning for the brand and its individual Kitchen and Health divisions.
In the course of the updated brand positioning, care was taken to ensure that values such as naturalness, quality from the heart of Switzerland and family tradition, which are important in Nahrin's daily activities, are communicated even more clearly.
The result, with sharpened messages, a complete redesign from logo to typography, imagery to package design, and all advertising materials and appearances on the web and social media, is now going live on an ongoing basis.
Responsible at Nahrin: Nadja Nabholz (Head of Marketing); Markus Bachmann (Head of Communications and Digital Marketing); Selina Lottenbach (Junior Product Manager Marketing); Samuel Baechler (Marketing Intern). Responsible at KSP Krieg Schlupp Partner: Uwe Schlupp (creative direction); Anita Kummer, Tobias Brunner, Jelena Germann, Lukas Vigniti, Din Music (art direction and graphics); Daniel Zehnder, Nico Kesper (text); Tiffany Brunner (consulting). Photography and image editing: Simon+kim werbefotografie.ch. Realization advertising material: Tom, Dick and Harry.
