Study: Journalists attribute less power to the media than politicians
Journalists believe they have little influence on politics. Politicians see things differently. For them, the media are essential to political success.
According to their own assessment, journalists have little influence on politics. Politicians see things differently. For them, the media are fundamental to political success. This is shown by the study "Political Communication Culture in Switzerland", which the Institute of Mass Communication and Media Research at the University of Zurich IPMZ published on Thursday, according to SDA.
According to the results of the study, the roles of journalists and politicians also differ. Editors say that their most important task is to provide citizens with comprehensive information. Politicians, on the other hand, take a more critical view of journalism: the media primarily want to reach as large an audience as possible. They are less interested in highlighting different opinions or controlling the political elite.
A similar pattern can be seen in the self-perception and external perception of politicians. According to their own statements, they themselves primarily want to provide information about political projects. Journalists do not believe in these goals. Instead, politicians are more interested in promoting their own popularity when they speak in public.
Swiss television has a major influence
Media people and the political elite - politicians, media spokespeople and lobbyists - agree that Swiss television exerts the greatest influence on politics. This is followed by the quality newspapers and then the tabloids. Private television and online media, on the other hand, are considered to have little influence.
For the study, the research institute gfs.bern surveyed 322 executives from politics and the media. The Swiss results are part of an international research project investigating the culture of political communication.
According to the results of the study, the roles of journalists and politicians also differ. Editors say that their most important task is to provide citizens with comprehensive information. Politicians, on the other hand, take a more critical view of journalism: the media primarily want to reach as large an audience as possible. They are less interested in highlighting different opinions or controlling the political elite.
A similar pattern can be seen in the self-perception and external perception of politicians. According to their own statements, they themselves primarily want to provide information about political projects. Journalists do not believe in these goals. Instead, politicians are more interested in promoting their own popularity when they speak in public.
Swiss television has a major influence
Media people and the political elite - politicians, media spokespeople and lobbyists - agree that Swiss television exerts the greatest influence on politics. This is followed by the quality newspapers and then the tabloids. Private television and online media, on the other hand, are considered to have little influence.
For the study, the research institute gfs.bern surveyed 322 executives from politics and the media. The Swiss results are part of an international research project investigating the culture of political communication.
