Alexander Filz strengthens Farner in the industrial and capital goods market
Former ABB Group Vice President Communication Alexander Filz is expanding Farner's client portfolio in the industrial and capital goods market with immediate effect.
Filz brings many years of industry experience from companies such as ABB, DSM and Mettler-Toledo and in sectors such as health & nutrition, precision equipment, construction, energy and technology.
Among other things, he now advises Farner clients on all matters relating to corporate communications during transformation processes and expands Farner's expertise in issue and crisis management. As Group Vice President Communication at ABB, he most recently transformed the technology group's brand identity and was responsible for the migration of the corporate brands as part of a master brand strategy.
In addition to his many years of experience on the corporate side, he is also familiar with the agency side. As Chief Operating Officer, he managed the "Healthcare" and "Fast-Moving Consumer Goods" divisions of Burson-Marsteller in Switzerland and looked after clients such as Lindt & Sprüngli, GlaxoSmithKline, Wyeth, Mars, Unilever, Monsanto, MTV and McDonnell Douglas.
