Friendly greetings tunes the weather forecast to the coronavirus
As part of the "Create Positive Impact" campaign, the Zurich agency Freundliche Grüsse is sending out an appeal to the media to change the weather symbol for warm days during the crisis.
People are streaming out of their homes now that it's getting warmer - despite the order of the day to stay indoors. How can we sensitize people not to carelessly go outside despite the sun? For example, where they can find out about the weather: on news platforms and social media.
A simple approach is intended to achieve this: The weather symbol for a beautiful day - the sun - was married to the Corona silhouette, and a new symbol was developed. On a specially designed website the symbol icon can be downloaded free of charge by anyone and used absolutely freely. Prepared images with different temperatures are also available for sharing on social media.
The aim of the campaign is to remind the media and anyone who wants to help to stay at home.
Responsible at Friendly regardsPascal Deville, Samuel Textor (Creative Direction); Norihito Iida (Concept & Art Direction).
