With spoilers against viruses
To encourage Spaniards to stay home, Sky is plastering downtown Madrid with spoilers.
By the way: Miami Ad School already had the exact same idea for Netflix in Thailand (can be seen on Adsoftheworld.com). However, the kamagne was implemented - as is usually the case with the advertising school - only in the minds of the students. Who had the idea first, or whether the flash of inspiration struck at the same time (or at least independently) - as always, we don't really know.
Spain is one of the countries that have been hit particularly hard by the coronavirus. The curfew has long been in force and it is strict. Nevertheless, it is circumvented time and again - dogs and unnecessary purchases are blamed. The pay TV channel Sky wants to help out and is turning Madrid's city center into a "no-go era" - at least for series and movie fans. Posters are put up with spoilers - as important resolutions of plot lines that spoil the movie fun.
