De Sede settles in with Favo

The Basel-based agency Favo has created a new brand identity for the furniture manufacturer De Sede. Using the website as the central communication element, the Favo team revamped the entire corporate design.

The Basel agency Favo has created a new image for the furniture manufacturer De Sede. Starting with the website as the central communication element, the Favo team revised the entire corporate design. For example, the logo and name have been rearranged horizontally to make the brand appear more compact, according to the press release. The agency also designed the company's trade fair stand at the Orgatec and IMM Cologne furniture trade fairs.
Responsible at De Sede: Traudel Kaiser (Director Marketing), Stéphanie Schmid (Assistance Marketing). Responsible at Favo: Hinrik Wachsmuth (CD), Noel Morganho (CD Art), Frank Engelhaupt, Armin Küste (Text), Max Faller, Kerstin Löbbert (AD), Daniel Weidmann, Marcel Wenk (DTP); Stefano Bucher, Gianna Meisel, Tom Schaich (Consulting).
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