Publicitas Cinecom takes over spot marketing from Star TV
Publicitas Cinecom is taking over the exclusive advertising sales for Star TV effective immediately. After many years of handling its own advertising sales, the commercial broadcaster has decided to entrust advertising sales to Publicitas Cinecom, according to a statement released on Friday.
Publicitas Cinecom is taking over the exclusive spot marketing of Star TV with immediate effect. After many years of in-house marketing, the private broadcaster has decided to place the spot acquisition in the hands of Publicitas Cinecom, according to a press release issued on Friday. The broadcaster now wants to focus more on the expansion and communication of the program, particularly in the areas of live events and new formats.
