New logo for the canton of Zurich deemed unnecessary by many
A publicity stunt that many consider inappropriate: The Zurich Cantonal Government has commissioned a new logo for 350,000 francs. Zurich politicians have little sympathy for this move.
Image advertising that many consider inappropriate: The Zurich government council has commissioned a new logo for 350,000 francs. Zurich's politicians have little understanding for this.
The Government Council of the Canton of Zurich recently commissioned Richard Feurer's agency to design a new logo. As 20 Minuten Online writes on Friday, the agency is charging 350,000 francs for this. The canton is also expecting further expenses for the implementation of the new logo. It is not yet certain how high the final costs will be. Zurich politicians are already shaking their heads at the government council's decision. The action is a lazy joke, complained SVP National Councillor Alfred Heer, for example. Apparently the canton still has enough money. The Liberals and the SP are also outraged by the strange timing and the level of expenditure. "Don't we have any other worries?" asks FDP National Councillor Doris Fiala. Council colleague Jacqueline Fehr from the SP also finds the canton's action incomprehensible. After all, the canton of Zurich is making savings where it hurts, for example in education.
However, the cantonal government is convinced of the effectiveness of the new image. The aim of the new branding is not only to polish the image, but also to clearly identify the canton's services. The new logo should stand for "sovereignty, reliability and respect".
The Government Council of the Canton of Zurich recently commissioned Richard Feurer's agency to design a new logo. As 20 Minuten Online writes on Friday, the agency is charging 350,000 francs for this. The canton is also expecting further expenses for the implementation of the new logo. It is not yet certain how high the final costs will be. Zurich politicians are already shaking their heads at the government council's decision. The action is a lazy joke, complained SVP National Councillor Alfred Heer, for example. Apparently the canton still has enough money. The Liberals and the SP are also outraged by the strange timing and the level of expenditure. "Don't we have any other worries?" asks FDP National Councillor Doris Fiala. Council colleague Jacqueline Fehr from the SP also finds the canton's action incomprehensible. After all, the canton of Zurich is making savings where it hurts, for example in education.
However, the cantonal government is convinced of the effectiveness of the new image. The aim of the new branding is not only to polish the image, but also to clearly identify the canton's services. The new logo should stand for "sovereignty, reliability and respect".
