Ogilvy Interactive develops baby website and newsletter program for Nestlé

Since the beginning of the year, the baby website Nestlebaby.ch from Nestlé Nutrition. Closely linked to this site is a new newsletter program for pregnant women and mothers, which was also launched at the turn of the year. The measures were developed by Ogilvy Interactive.
The two communication platforms grow with the baby, according to a statement from the agency. This gives mothers access to lots of tips, advice and information at every stage of the baby's life. Mothers also have access to various tools such as interactive weight charts and personal online pregnancy and baby books.