8 brands leading by example and helping in the Corona crisis
For many brands, the crisis has been the key catalyst for getting involved in social causes and leading by example. Socialbakers highlights eight brands that are making a positive contribution during the crisis.
1. LinkedIn offers free courses
With cancellations of many conferences and trade shows from MWC to Adobe Summit, LinkedIn has scaled its event platform to help companies reach audiences worldwide.
In addition, the career network 16 LinkedIn Learning courses which users can access free of charge. The courses cover content topics such as home office, virtual meetings, working productively from home, or digital collaboration tools such as Microsoft Teams or Zoom.
2. LVMH produces hand sanitizer
There is a shortage of hand sanitizers in countries around the world. Hoarding, extortionate prices and high demand are causing the product to disappear from store shelves.
Louis Vuitton's parent company, LVMH, announced that its fragrance line in the fight against COVID-19 is now Make hand sanitizer for France will. They produce the hand sanitizers in their own factories and provide them to the health authorities free of charge for as long as necessary.
LVMH is not the only company making good use of its production lines. Various distilleries in the USA and the New York government are working hard to make hand sanitizers available to the general public.
3. museums open their virtual doors
Even if travel is prohibited, visiting some of the most remarkable museums is far from off the table. Quite a few museums have decided to open their virtual doors to the public.
Anyone can now create a Take trip to Franceto see the Mona Lisa, or enter the Smithsonian in Washington, to visit the National Portrait Gallery. This is an amazing approach that can certainly help parents entertain their own children in a meaningful way at home.
4. restaurant chains offer free delivery
In an effort to contain the virus, restaurants everywhere are closing. But while the doors are closed, in some places the kitchen remains in operation and restaurants are offering free home delivery to customers. It's a perfect way to encourage people to stay home.
According to Business Insider eight large fast-food chains want to make their self-isolation more bearable by offering you the same comfort you were used to before the outbreak.
5. movies come from the cinema directly to your home
The film industry also needs to find innovative ways to distribute its content. Some highly anticipated films were already discontinued before their theatrical debut - A Quiet Place II, Black Widow or No Time to Die (James Bond) are just a few of the many examples.
But what about the movies that were already showing when the crisis hit? NBC Universal was one of the first movie studios to take its films off the big screen and make them available to streaming networks. In fact, four of Universal's most important films will be available for on-demand purchase. These include: "The Invisible Man," "The Hunt," "Emma" and "Trolls 2."
Warner Bros. Studios and Sony are also following suit, meaning users will have access to even more content while supporting the economy.
6. WhatsApp launches COVID-19 information hub
To combat misinformation, WhatsApp has provided users with an area for up-to-date information on COVID-19. In partnership with WHO, UNICEF and UNDP, WhatsApp now has the Coronavirus Information Hub.
This is a smart move as more and more people communicate with family and friends via WhatsApp.
To further advance its initiative, the company has also joined the Poynter Institute's International Fact-Checking Network (IFCN). one million dollars pledged. The donation will go to the #CoronaVirusFacts Alliance, which is active in over 45 countries with more than 100 sites.
7. zoom
The Zoom video conferencing tool has long been a popular business tool. Free 45-minute calls are offered, providing an efficient and budget-friendly way to communicate.
In light of the COVID-19 outbreak, Zoom has expanded its free service even further. The company has lifted call limits for countries affected by the virus and made the service in the U.S. even expanded.
As more schools and universities close to prevent the spread of the virus, video calling software is becoming increasingly important - and Zoom will be front and center in this new reality. Already, the good deed is paying off. While other stock prices are threatened, Zoom is currently experiencing a Growth of 275 percent.
8. chipotle partners with zoom for celebrity lunches
The American restaurant chain is not only offering free delivery, but is stepping it up a notch with celebrity lunches hosted by Zoom. The lunch parties are part of "Chipotle Together," an initiative to encourage customers to stay home. At the lunch gatherings Questions and answers asked, there will also be special guests and free gifts.
