Better chances of winning at home

Undeniably, the chances of beating the coronavirus faster and more efficiently are better if you stay at home. This opinion is also Líbero and shows that this is not much different in football: Because various teams like Atletico Madrid, Real Madrid or the Spanish national soccer team, but also footballers like Lionel Messi or Jan Oblak had better statistics when they played a home game.

With this analogy, the magazine wants to persuade its readership to stay at home and is also making its entire catalog available online free of charge for this purpose. The Madrid-based agency David is responsible for the idea and implementation of the campaign.