On our own account: Marketing talk new on 28 May
The marketing discussion on the topic «Woo Me! The Economics of Seduction,» which was scheduled to take place on March 25 at Kosmos, has been postponed. The event, organized by MK and Werbewoche, will now take place on Thursday, May 28, at Kosmos Zurich.
The nationwide ban on gatherings - and the care we want to show our visitors - have also prompted the editors of MK and Werbewoche to postpone the Marketing Talk planned for March 25. The event will now take place on May 28 at Kosmos Zurich.
Topic and speaker remain the same
The topic and the top-class speakers remain the same: former editor-in-chief of GQ Germany, Tom Junkersdorf, noble escort and author Salome Balthus, and Manuel Wenzel, Executive Creative Director at TBWA\Zurich, will talk about advertising as the art of seduction.
Because people want to be touched in order to buy. But what are the secret mechanisms that precede this touch? What tricks do advertisers use to draw us into the spell of consumption? And what is the view of someone who has made a profession out of playing with physical sensuality?
Live music and Apéro Riche
The whole thing will be framed by live music and a subsequent Apéro Riche. Those who have already purchased a ticket for March 25 can easily use it for the new date - and those who want to see the event for themselves or purchase a ticket can find online all information.
