Weber Harbeke brings Bella Italia to Migros
The Zurich agency Weber Harbeke has staged Migros' current Italian range in a mixture of magazine and catalog.
From February 10 to 23, 2009, Migros will be showing its Italian side. To communicate this, a 32-page mix of magazine and catalog on the subject of Italian cuisine is being published. This so-called "magalog" entitled Bella Italia was produced by the Zurich agency Weber Harbeke.
Bella Italia is distributed free of charge in all Migros stores with the corresponding product range and also appears as a supplement in the weekly and monthly press in German, French and Italian-speaking Switzerland, as well as in a partial edition of Migros magazine. Another booklet on the subject of Easter is already in the works.
Responsible at the Federation of Migros Cooperatives, Zurich: Wolfgang Schuster (Project Manager Market Development), Monika Storchenegger (Project Manager Seasonal Focus), Ramona Faggi (Junior Project Manager Seasonal Focus). Responsible at Weber Harbeke, Zurich: Thomas Harbeke, Max Weber (CD), Christian Sidow (text), Isabelle Linsi, Evelina Melchiori (AD), Michael Kaelin, Sibill Zellweger (AD), Dominik Abt (consulting). Photos: Martin Hemmi. Styling: Aleli Leal. Food styling: Christian Splettstösser.
Bella Italia is distributed free of charge in all Migros stores with the corresponding product range and also appears as a supplement in the weekly and monthly press in German, French and Italian-speaking Switzerland, as well as in a partial edition of Migros magazine. Another booklet on the subject of Easter is already in the works.
Responsible at the Federation of Migros Cooperatives, Zurich: Wolfgang Schuster (Project Manager Market Development), Monika Storchenegger (Project Manager Seasonal Focus), Ramona Faggi (Junior Project Manager Seasonal Focus). Responsible at Weber Harbeke, Zurich: Thomas Harbeke, Max Weber (CD), Christian Sidow (text), Isabelle Linsi, Evelina Melchiori (AD), Michael Kaelin, Sibill Zellweger (AD), Dominik Abt (consulting). Photos: Martin Hemmi. Styling: Aleli Leal. Food styling: Christian Splettstösser.
