Serviceplan shows the next big thing for sanitarians
Smile, please: Serviceplan Suisse has created an entertaining campaign for R. Nussbaum’s innovative drinking water installation box.
The long-established family company R. Nussbaum from Olten is known for its innovations in the sanitary and heating sector. Now the next big thing is coming onto the market: the compact drinking water installation box, also known as the UP box. It enables reliable planning, is quick and easy to install - and can be operated very energy-efficiently and hygienically. Or in short: It makes life in the sanitary industry a whole lot easier.
With these aspects in mind, Serviceplan Suisse conceived and realized a humorous B2B campaign. It is based on the idea that the UP-Box defines a new standard for sanitarians and that it looks funny at the same time - as if it had eyes, a nose and four legs. Reason enough for enthusiastic sanitarians to take a selfie right on the spot and at the construction site. Photographed adequately by Jonathan Heyer.
The campaign, which will be on air from March 2020, is aimed directly at the sanitary industry and includes various print and online advertising media: from a mailing in which the UP box can be viewed via augmented reality to a video ad on Facebook. A competition is also being played at the POS: Anyone who takes a selfie with the new UP-Box on the construction site or in a Nussbaum store and posts it can win one of 5 smartphones - or various other prizes that sanitary professionals will enjoy just as much as the new UP-Box.
Responsible at R. Nussbaum: Daniel Bader (Head of Marketing Communications and PR), Ivana Covella (Team Leader Marketing Communications and PR), Marion Nützi (Marketing Communications Planner), Miriam Eggmann (Digital Marketing & E-Commerce Manager).
Responsible at Serviceplan Suisse: Raul Serrat (Executive Creative Direction), Nadja Tandler, Tizian Lienhard (Art Direction), Peter Liptak (Text), Michael Kathe, Nicolas Vontobel (Creative Direction), Carmen Anderegg, Barbara Häne (Production), Nathalie Jakober (Art Buying), Valmire Muji, Dominic Häuptli, Edi Walker (Consulting), Pam Hügli (Overall Responsibility); Plan.Net Performance (Media/SEA); Plan.Net Suisse (realization AR App and campaign); Jonathan Heyer (photography), All In Productions (production), AschmannKlauser Postproduction (image editing), Mynd (online film).
