Jung von Matt/Limmat only lifts a finger with Qwell
The beverage delivery service Qwell makes everyday life easier for Swiss people: With just a swipe of the finger, drinks are delivered right to your door. Jung von Matt/Limmat shows, through a humorous online campaign for Qwell, how buying drinks works these days.
Buying drinks is perceived as physically demanding, time-consuming and annoying. The Qwell beverage delivery service now puts an end to this. Just one finger is enough to organize everything to do with your own beverage delivery. And that literally: In the three online clips produced by Jung von Matt/Limmat, it is a personalized finger that is used for customers. The necessary help comes from the Qwell supplier, who not only brings the drinks, but also takes the empties back.
The digital content will be played out channel-specifically on Facebook, Instagram, and YouTube and accompanied by online banners. The campaign is being launched in the cities of Basel, Geneva, Lausanne, St. Gallen, and Zurich and will run bilingually in the first wave. By addressing the audience via social channels, the Qwell beverage delivery service is introduced to a new, previously unreached target group. The simplicity of ordering drinks with Qwell fits seamlessly into the lifeworld of a young target group and is therefore their perfect match.
The campaign "Just lift a finger" was developed by Jung von Matt/Limmat in collaboration with Qwell and Coca-Cola Schweiz GmbH. Qwell is part of Coca-Cola HBC Switzerland.
Responsible at Qwelll, Coca-Cola HBC Switzerland: Barbara Stöckli (Senior Channel Marketing Manager). Responsible at Coca-Cola Switzerland: Florian Conrad (Digital Manager). Responsible at Jung von Matt/Limmat: Fabian Zahner, Eric Markowski (Text), Michel Kissling (Art Direction), Pia Chlumetzky (Strategy), Marlies Aringer (Project Management), Wolfgang Bark (Executive Creative Director). External partners: Jim Owen (direction), Nadia Rosasco (production).
