Tamedia secures stake in Fashion Friends
Tamedia acquired a minority stake in the online boutique Fashion Friends on January 30, 2009. According to the Swiss media group, it has the opportunity to expand the stake in several stages.
Tamedia acquired a minority stake in the online boutique Fashion Friends on January 30, 2009. According to the Swiss media group, it has the opportunity to expand the stake in several stages.
From March 2009, the start-up company Fashion Friends will be offering invited members branded clothing and accessories from upmarket fashion and lifestyle labels at "extremely attractive prices", according to a press release issued on Wednesday. The articles will be offered according to the individual fashion tastes of the members within the framework of limited-time shopping opportunities. A combination of automated and personal style advice for registered members complements the online fashion boutique's offering.
The founding team includes Klaus Hommels, Oliver Jung and Peter Schüpbach, various online investors who, as Tamedia writes in its press release, have already supported start-ups such as Skype, StudiVZ, Trigami and Xing. Fashion Friends AG is headquartered in Langenthal in the canton of Bern.
From March 2009, the start-up company Fashion Friends will be offering invited members branded clothing and accessories from upmarket fashion and lifestyle labels at "extremely attractive prices", according to a press release issued on Wednesday. The articles will be offered according to the individual fashion tastes of the members within the framework of limited-time shopping opportunities. A combination of automated and personal style advice for registered members complements the online fashion boutique's offering.
The founding team includes Klaus Hommels, Oliver Jung and Peter Schüpbach, various online investors who, as Tamedia writes in its press release, have already supported start-ups such as Skype, StudiVZ, Trigami and Xing. Fashion Friends AG is headquartered in Langenthal in the canton of Bern.
