A music video that you can see only thanks to the eyes of the other person
Wunderman Thompson is raising awareness about organ donation in Argentina: Latin superstar Dante’s music video can only be viewed with the help of another person.
In an effort to increase the number of cornea donors, Wunderman Thompson has teamed up with Sony Music and organ donation NPO INCUCAI to create a novel music video experience: The latest work by Dante Spinetta, a popular Latino singer in Argentina, can only be viewed if you point your smartphone at another person's eyes. If not, the clip will appear blurry - the way people waiting for corneal transplants and relying on donors see it. The filtering technology was developed in collaboration with artist Tokyyto. He has created Instagram filters in the past that are among the most used in the world.
The technical experiment works and can be started via the page Throughyoureyes.site or directly via the QR code below.
