Content and form and Stan Wawrinka serve for Vaudoise
The Zurich-based agency Inhalt und Form is celebrating the 125th anniversary of Vaudoise Insurance together with Stan Wawrinka.
Vaudoise Insurance celebrates its 125th birthday in 2020. A good occasion to launch into the future with a new, dynamic communications presence: Vaudoise has always been guided by the cooperative principle that everything is easier when you work together. The benefits of community are also at the heart of the campaign for the anniversary year, which was developed and implemented by Content and Form.
Swiss tennis pro Stan Wawrinka was signed up as the star of the new campaign, taking on a supposedly simple task: He competes against an amateur tennis player. Actually a simple game for Wawrinka. But the tennis pro has not reckoned with the power of the community. Because together, everything is easier, even winning against a tennis pro like Stan Wawrinka.
The comprehensive, national anniversary campaign will take the form of TV commercials, posters, DOOH, megaposters at train stations, advertisements, and display ads, among other things. In addition, Stan Wawrinka will keep his community up to date on his use as Vaudoise testimonial on social media.
In addition to the campaign, an anniversary logo was also created, which will be used on all advertising materials in 2020. Also on an SBB locomotive that will travel through Switzerland in 2020 in Vaudoise green.
Responsible at Vaudoise: Véronique Oliveira (Communication & Branding); Marine Lintanf (Communication & Branding); Marc Bertoli (Corporate Design Center). Responsible for content and form: Dominik Stibal (CEO); Karin Estermann (Executive Creative Director); David Hugentobler (Creative Director); Marcus Josty (Creative Director); Vasco Bickel (Senior Art Director); Levia Stauber, Luana Saragoni (Realization); Manuela Marty (Consulting); Stories (Film Production); Johnathan Heyer (Photographer).
