Integral & Leuenberger: Lucky Circus tours eight Coop shopping centers in Bern
Integral & Leuenberger is drawing audiences to the eight Coop shopping centers in the Bern region with the «Lucky Circus» roadshow.
At the heart of the roadshow are decorative flags and figures, a circus ring where artists perform and a circus wagon with LED screens. Barcodes on game tickets and buzzers can be used to take part in competitions that run in animations on the screens. There are small "quick wins" as well as larger prizes such as first-class day tickets or an electric car.
The game vouchers are handed out at the ticket office and a booklet with coupons is distributed to all households in the canton over the course of the year. Each stop is accompanied by a family program with workshops and craft activities as well as advertisements, posters and megaposters on building facades.
