Goldbach and TX Markets Advertising rely on Integral Ad Science for advertising optimization
Goldbach and TX Markets Advertising (TXMA) are now partnering with Integral Ad Science (IAS), the world's largest technology provider for ad verification. IAS's publisher solutions are used to verify and optimize digital advertising.
According to the announcement, this should enable more targeted and effective ad placement. At the same time, agencies and advertisers will be able to incorporate IAS metrics on invalid traffic, viewability and brand safety into all campaigns realized by Goldbach and TXMA in order to support their efforts to achieve the best possible ad placement.
Alexander Horrolt, Managing Director of Goldbach subsidiary Digital Ad Services, said in a press release that the collaboration with Integral Ad Science makes it possible to meet the quality requirements in terms of brand safety, viewability and invalid traffic. "As a first mover in the Swiss market, we are also able not only to measure these quality features, but also to actively target and filter them. This enables us to achieve an enormous increase in efficiency in our daily business processes, which results in long-term, high-quality traffic for our customers and agencies."
Oliver Hülse, Managing Director CEE at IAS, adds: "As part of this partnership, we will not only act as a measurement service provider in future, but also as a communicative intermediary between the individual players in order to ensure more effective deliveries and optimized results for all players."
