How the Dutch imagine the Alps
An Ideal World in Stop Motion: Wieden + Kennedy Amsterdam paints a wildly idyllic picture of the milk used in Milka chocolate.
Whereby, "stop motion" is a bit of an exaggeration: London and Los Angeles-based Nexus Studios produced the film purely digitally, intentionally making it look like handmade plasticine romance. It's hard to resist the charm of an affectionate model railroad landscape. A beautiful, ideal advertising world in which the raw materials for an industrially manufactured product land directly from the alpine pasture on the supermarket shelf.
And in reality? The facts told in the film are not made up out of thin air. According to its own website, Milka obtains its milk from "800 mainly family-run farms [...]. On average, 60 dairy cows live on the farms, which are located within a 100-kilometer radius in the Alpine region and foothills." But: 60 dairy cows per farm is not the specific Milka, but according to the Schweizerbauer.ch quite simply the all-German average. Exactly how the cows are kept in their 100-km radius is written in the stars. Probably not (only) as in the animated picture book. But as in agricultural reality.
What is undisputed, however, is that "Milka" stands for "milk and cocoa".
