Unconventional advertising for an unconventional burger
KFC Middle East has launched a limited-edition, "unconventional" Kentucky Burger and partnered with Memac Ogilvy to run a sneak peek ad for it on the ad-free platform Spotify Premium.
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Although placing ads on Spotify Premium is not actually possible, a way to "hack in" was still found. To do so, the agency teamed up with three artists, Flipperachi, Moh Flow and Shébani, and added burgers to their profile pictures. In addition, the artists' song titles and bios were enhanced with KFC messages such as "Discover, New, Kentucky, Burger, Come & Visit, KFC. Get It, Before it's too late" ("Discover the new Kentucky burger, come and visit KFC before it's too late").
The "hack" action was only temporary, and normality has since returned to the artist profiles. However, Memac-Ogilvy captured the entire action on a case video. (swi/pd)
