YouTube Ads Leaderboard Switzerland 2019: Migros Easter spot takes 1st place
With its Easter campaign "Die Superhäslis sind da" (The Superhäslis are here), Migros takes first place among the most successful YouTube advertising videos in Switzerland in 2019 - and with its Mimi Christmas campaign it takes fourth place. Wirz was responsible for both campaigns. Furthermore, the top 10 are almost exclusively domestic retail and transport brands.
"Two festive spots in the top 10 - that's a great result and I'm particularly pleased because the Easter and Christmas seasons are very much characterized by clichés and symbols. Developing a campaign that differentiates without sacrificing the familiar elements is always a challenge," says Désirée Strassmann, Head of Campaigning and Sponsoring at the Federation of Migros Cooperatives. Regarding the fourth place of the Migros Christmas spot, Strassmann adds: "Besides the pole position, I also consider rank 4 a success. The fact that we were still able to influence the YouTube Ads annual ranking with a Christmas spot on the last 'end-of-year mile' is a nice sign. It also speaks for our media mix, in which YouTube plays an important role. More and more people today are getting information from audiovisual sources, the need of our existing and future customers for information, entertainment and inspiration at the right moment is growing. With Youtube, we can reach our target group where they are interested and receptive."
Second place on the podium goes to Samsung Switzerland with "Galaxy S10: The Next Galaxy Generation," while third place goes to Coop with "Coop. For me and you. And Pascal". Also in the top 10 is the spot for the #LifelongLearning campaign of the multi-stakeholder initiative Digitalswitzerland, which has made lifelong learning a decisive innovation factor for Switzerland as a business location. "We launched the #LifelongLearning campaign last year at the 3rd Swiss Digitaltag. This important award supports our efforts to raise awareness of lifelong learning among the Swiss population and encourage them to proactively shape their personal and professional development. We are very pleased with the enormous reach we have been able to realize with YouTube, as it brings us a significant step closer to our goal of sustainably anchoring continuous learning as an opportunity for digital transformation," Nicolas Bürer, Managing Director of Digitalswitzerland, expresses his delight.
The other rankings include a wide range of brands, industries, and social topics - most of them implemented in a humorous way for the YouTube platform. Sixth place goes to SBB with its spot on the topic of "Saving is fun. The next three places go to Galaxus with the spot "Simon makes smoothies with a Krups blender," the 106th episode of the campaign "What the hell is that?" and the TV spot "Alles für die Katz," which is over 3 minutes long. And tenth place again goes to SBB with the French-language version of "Sparen macht Spass".
"YouTube not only plays a significant role in the everyday lives of many Swiss people, but has also become a crucial communication platform for advertisers and agencies to achieve their business goals. Successful advertising is defined by entertaining and emotional storytelling; people consciously choose to watch creative or informative advertising videos," says Dennis Tietz, Video Lead and Strategic Partnerships Manager at Google Switzerland, about the importance of YouTube as an indispensable platform for brand communication in Switzerland.
The top 10 commercials on YouTube in Switzerland in 2019
1. MIGROS: The superhäslis are here.
2. SAMSUNG: Galaxy S10: The next Galaxy generation
3rd COOP: For me and you. And Pascal.
4th MIGROS: Christmas 2019: Mimi the owl learns to fly | Migros
5. digitalswitzerland: #Lifelonglearning
6th SBB CFF FFS: Because saving is fun
7. galaxus.ch: Krups Freshboost Vacuum Blender - Simon Makes Smoothies
8. galaxus.ch: What the hell is that? The 106th episode
9. galaxus.ch: Everything for the cat - Galaxus TV spot (extended version)
10th SBB CFF FFS: Le plaisir d'économiser
Switzerland's top 5 in Q4 2019
1st MIGROS: Christmas 2019: Mimi the owl learns to fly | Migros
2. galaxus.ch: What the hell is that? The 106th episode
3rd MANOR: MANOR Christmas Spot 2019 ??❤️ MANOR SPECIAL CHRISTMAS
4. galaxus.ch: What the hell is that? The 108th episode
5. galaxus.ch: Choyeux - spot TV
The top 10 in 2019 worldwide
1. Amazon: Not Everything Makes the Cut - Amazon Super Bowl LIII Commercial (no longer available)
2. hyundaiUSA: The Elevator | 2019 Super Bowl Commercial | Hyundai (no longer available)
3. gillette: We Believe: The Best Men Can Be | Gillette (Short Film)
4. apple: Introducing iPhone 11 - Apple
5th Bosch Global: The Internet of Things presents - #LikeABosch
6th Doritos: Doritos® | Chance the Rapper x Backstreet Boys Super Bowl OFFICIAL VIDEO #NowItsHot (no longer available)
7th Audi USA: Audi Presents: Science Fair (no longer available)
8. stella Artois: Stella Artois | Change Up The Usual | 2019
9. nike: Nike | Dream Crazier
10th NFL: The 100-Year Game | SBLIII
The YouTube Ads Leaderboard shows the most creative promotional videos that YouTube viewers watch. The ads are determined by an algorithm that takes into account factors such as audience engagement, local video views, and audience retention. YouTube publishes the most popular ad videos for Switzerland on Think with Google every quarter, as well as the annual ranking once a year.
