Ikea furniture celebrates tranquility singing
Ikea France and Buzzman Paris give stressed furniture a (singing) voice.
After the successful Christmas campaign from last year the Swedish furniture manufacturer is not using rapping decoration this time, but singing furniture.
In the 45-second spot "So quiet," the furniture sings the praises of the wonderful silence when the occupants are not at home. But when the family returns in the evening, spreading noise and chaos again for the time being, peace - and, thanks to Ikea's furnishing solutions, order - soon returns to the house.
The TV campaign, implemented by Buzzman Paris, promotes Ikea's various storage solutions and is streamed on TV as well as online.
