Truestory implements digital launch campaign for Upto
The Truestory agency is designing and implementing a launch campaign for Upto with a focus on social media.
Upto is an independent Axa project that offers car subscriptions to meet today's mobility needs. After all, such subscriptions have long been a matter of course for music and video streaming. With Upto, both private and corporate customers can choose from various car brands and drive systems and change their vehicle every six months if required.
Truestory is responsible for the concept and realization of the four-language B2B and B2C launch campaign. The focus is on various cartoon-style subjects for social media ads. The partly animated subjects show situations in which drivers would be happy to have a car subscription with Upto. The campaign plays mainly on Facebook and Instagram and is managed by the agency Sigma Online. The aim of the campaign is to show in an entertaining way that Upto is pursuing innovative and customer-friendly paths in mobility.
Responsible at UptoLeandro Giannetti, Cécile Oberholzer, Albert Schwitter, Christina Meyer (all project managers). Responsible at Truestory: Michel Bognar (idea & concept); Norbert Rieger (concept & design); Elie Kerbage (text); Sarah Vettori (illustrations). Responsible at Sigma OnlinePhilip Nolze (Media).
