Schoch & Sonders: Brand work shown without lettering and logo
Schoch & Sonders hosted a vernissage on February 5. The main idea behind the evening was to demonstrate how brands are primarily perceived through emotions.
Schoch & Sonders hosted a vernissage on February 5. The basic idea of the evening was to demonstrate how brands are mainly perceived through emotions. "That's why we presented our brand works as works that contain neither lettering nor content," says a statement from the Zurich agency. The exhibited images conveyed emotions through their shapes and colors alone.
"As a brand agency, it is our job to create design worlds for products or companies." For this reason, the same design and formal language was used for all the images on display. To create a unique personality for the Schoch & Sonders client portfolio, so to speak.
"As a brand agency, it is our job to create design worlds for products or companies." For this reason, the same design and formal language was used for all the images on display. To create a unique personality for the Schoch & Sonders client portfolio, so to speak.
> To the exhibited works (on the right side of each page the corresponding project)
