Yellow new on the road with Pack Easy
Luggage manufacturer Pack Easy has selected Yellow as its strategic and operational partner for branding and communications. The Basel-based strategic creative agency’s initial activities will focus on brand positioning and the launch of a new product.
The owner-managed Swiss company Pack Easy has been producing luggage and leather bags for almost sixty years. The product range offers solutions for every travel purpose of private individuals. For companies and associations, the Central Swiss company develops and produces individual products and offers logistics services as well as other services. The products in the extensive basic range are offered via online and retail dealers as well as via the company's own web store.
To enable Pack Easy to survive and expand its position in the highly competitive market, the company is working together with Yellow on its positioning. With a view to increased expansion into new markets, the brand is subsequently being sharpened and communications realigned. In doing so, the creative agency is relying on its tried-and-tested brand principle and is taking its cue from the style groups developed by the Zukunftsinstitut.
In addition to the strategic groundwork on the brand, Yellow is working on the launch of Pack Easy's latest development. The tasks range from cooperation in the development of the product and its positioning to the launch campaign, which will take place in spring 2020 with off- and online measures.
Responsible at Pack Easy: Marion Klein (CEO/Owner). Responsible at Yellow: Reto Meyer (Ambassador); Hannes Müller (Strategist); Timon Wolf (Planner and Onliner); Pascal Rehmann (Conceptualizer and Designer); Martin Schmidlin (Conceptualizer); Daniel Bard (Digizepter); Adrian Gertsch (Designer and Finisher).
