Trimarca and ZFV companies launch employer branding campaign
In order to position the ZFV companies as an attractive employer, the Chur agency Trimarca has launched an employer branding campaign under the slogan "En guete Job". Employees are being recruited via selected channels.
The developed campaign claim "En gute Job" is derived from wishing each other "En Guete" before starting the meal. The personality of each employee, the team spirit as well as the change and future viability of the company are to be depicted in the new campaign.
"The aim was to create a strong, approachable and credible image for ZFV as an employer," says Angela Tauro, CHRO ZFV Companies. "With the campaign, we want to introduce applicants to their real, future colleagues and give them an authentic insight into the world of work with us."
ZFV employees are part of this campaign. At the anniversary event for employees at the beginning of September 2019, the ZFV Family Days, they had the opportunity to say why they like their job so much and why they have "En guete Job". Over eighty employees took the opportunity to tell their stories off the cuff.
Responsible at the ZFV companiesAngela Tauro (CHRO); Sarah Gini (Head of Marketing and Communication). Responsible at TrimarcaMartin Hilzinger (business owner). Responsible at NeovisoYannick Blättler (Managing Director & Owner).
