Advery develops brand identity for Kiebitz
The idea of making regional and organic products accessible to everyone at fair prices is what drives Kiebitz. Advery, an agency based in eastern Switzerland, was commissioned to develop the company’s entire brand identity—from the logo to the advertising campaign.
At the forefront of the development of the Kiebitz design was the client's desire to stand out with a fresh, bold and original design that fits in with the themes of sustainability and the Bioregio range. The agency's tasks included developing the corporate design and implementing all necessary measures for the opening of the Bioregio store. "It was important for the campaign to quickly build up regional awareness and convey the message that Kiebitz is a new kind of store concept," says agency manager Stefan Grob.
For the advertising campaign, Advery has opted for an unconventional style of language that is retained in a wide range of advertising materials and is based on the slogan "Where organic meets regional". Themes such as regional shopping, unpackaged products, seasonal highlights and cooperation with local producers are very important to Kiebitz and should also be reflected in the communication. To this end, Advery implemented various PR measures and designed a newsletter.
The integrated communication concept also includes direct mailings using promo mail, the development of social media channels, radio spots and the website of Lapwing.
