Mathias Bettschart becomes Head of New Business at Converto
As Head of New Business, Mathias Bettschart will take over as head of the sales team at Converto in Zurich in February 2020.
Most recently, Mathias Bettschart was Head of Advertising Market National at Somedia Promotion, which gives him tremendous value to the Converto team as the company expands. He draws on broad experience in the advertising market and media landscape at Ringier and Mediaplanet Switzerland, Austria and Germany, making him a key figure in Converto's networking, client acquisition and growth plans.
Bettschart's responsibilities will include strategic growth plans, pan-European expansion, managing the sales team and actively cultivating customers as well as leading pitches and acquisitions.
