Live Lab: Competition of the messages
During the 2020 World Economic Forum, Live Lab will set up shop in Davos for a week. Over the course of the three-day WEF, the agency will manage 19 events at 11 different locations.
In 2020, Davos will once again be in a state of emergency, also for Live Lab: The 14-member team will organize 19 events at 11 locations within a few days, which is why the entire agency will spend a week in the mountains. Among other things, Live Lab looks after strategic partners such as Dow Jones, Salesforce, Time Magazine, Tata Consultancy Services and the Boston Consulting Group.
500 square meters: The Panorama Dome
Incidentally, the legendary Panorama Dome (pictured above), one of the largest event venues at the Annual Meeting, is also moving to Davos with the agency. The 500-square-meter temporary dome is built each year exclusively for Live Lab's Annual Meeting and has established itself in recent years as the "place to be" in Davos. With its 360-degree projection capability and unique panoramic view, the Dome provides a platform for the creative agency's customized, target group-oriented and brand-appropriate storytelling. For The Female Quotient (picture) and Philip Morris International, both of which are not partners of the Annual Meeting, the agency conducts accompanying events at the meeting.
The competition for content
Live Lab ensures that messages are remembered for a long time, especially at the Annual Meeting in Davos, where every message always has to compete with countless appointments and impressions. The week of the move, as well as the time before and after, is the most demanding, but at the same time the most exciting period in the agency's annual portfolio. The WEF is currently taking place in Davos, until Friday.
