20 Minuten buries the storytelling format Venty
The storytelling format Venty, which 20 Minuten launched in March 2019 to appeal to the young target group with stories specially prepared for social media, will not be continued. The end of the format will cost four employees their jobs.
Marcel Kohler, Managing Director 20 minutes, in a statement on Tuesday: "Venty has a dedicated small fan base. Unfortunately, however, we have not succeeded in establishing Venty beyond that among the young target group. Therefore, we have decided not to continue the Venty brand, but to fully commit to the social media channels of 20 minutes to develop further. In the future, we want to increasingly address the young target group on all our platforms with measures that go beyond social media and strengthen our umbrella brand 20 Minuten."
Two Venty employees can join the social media team of 20 minutes and support the team there with their expertise in video production. One person will work in corporate publishing in the future. No internal solution could be found for four employees. They will be supported with a voluntary redundancy plan. (hae/pd)
