Evoq renews brand identity for Swiss Olympic
Swiss Olympic, the umbrella organization of Swiss sports and the National Olympic Committee, has had its visual identity renewed. The Zurich agency Evoq is responsible for the simplified brand structure and the modernized brand communication.
The core of the task was to express the emotions and enthusiasm of sport on- and offline. In addition, the visual identity of Swiss Olympic was made fit for the digital age. In the process, existing and proven elements were consciously built upon - in the spirit of sustainable further development.
Together with the renewal, all brand and logo applications with sponsors, partners, schools and other organizations were scrutinized. In the process, the Swiss Olympic logo received a fine overhaul and the affiliation of the program brands "Schule Bewegt" and "Cool & Clean" to Swiss Olympic was clarified.
The brand claim "Spirit of Sport" is to be assigned even more strongly to the brand through the redesign, and the associated Olympic values "Respect, Friendship and Excellence" are to be tangibly experienced in the implementation.
Responsible at Swiss Olympic: Marc Schumacher (Head of Marketing & Communications); Franziska Wehrle (Head of Communications); Yuki Grisiger (Graphics); Lydia Dubach (Consulting). Responsible at Evoq: Sara Streule (Creative Direction); Adrian Schaffner (Concept); Susanne Pfäffli (Consulting); Amanda Fuchs, Marta Frieden, Maggie Blaser, Martina Hareter (Design).
