Coca-Cola and Comqed implement recycling initiative at Olympic Games
As part of the «World Without Waste» initiative, Coca-Cola is focusing on recycling right from the collection stage and, together with Comqed, is launching a PET collection campaign at the 2020 Youth Olympic Games.
When it comes to recycling, it is important to have a PET box nearby when PET beverage bottles are consumed on the go. This is where Coca-Cola Switzerland comes in with its new campaign.
Over 80 PET boxes with a large, additional display will be set up by Coca-Cola Switzerland in cooperation with PET Recycling Switzerland at the competition venues of the Youth Olympic Games 2020. The boxes encourage recycling with a claim that matches the winter sports and reward recyclers with applause for every bottle returned.
Accompanied by a poster campaign and social media activities, the message of the global Coca-Cola initiative will be spread around the world via the spectators and athletes.
Responsible at Coca-Cola SwitzerlandMatthias Schneider (Corporate Communications & Public Affairs); Reyn Ffoulkes (Brand PR & Communications Coca-Cola Switzerland). Responsible at Comqed / Metzger Rottmann BürgeTomas Rozas (CD); Bettina Dührkoop (strategy); Roman Steinacher (consulting); Bruno Breitenmoser (production); Ursula Trottmann (DTP).
