Farner launches Meinautogramm.ch - a commitment to individual mobility
Farner produced an eight-part film series on behalf of Auto-Schweiz, the Association of Swiss Automobile Importers. In the series, Melanie Winiger, Baschi, Stress, and Gress compete against each other by hitchhiking and, as they chase autographs, explore Switzerland’s relationship with cars and individual mobility.
At the heart of the commitment is an eight-part film series with celebrities. Melanie Winiger versus Baschi, Stress versus Gilbert Gress - in duels, two celebrities aim to reach a common goal in six hours. They start at different locations in Switzerland. The only way to travel is by car.
Whoever finds more rides wins the autograph hunt. During the ride, the celebrities talk to the drivers about very personal stories about individual motorized mobility. The webisodes are available on the Content Hub Myautograph.ch and will be advertised on TV, in print and in the digital space. A second season with four more Swiss celebrities will follow in spring.
Farner produced the AUTOgram duels together with the production company John Allen. The film series is accompanied by a b advertising campaign. It features six portraits of people from Switzerland who use cars for very different needs and in different ways. The photographs were taken by Stephan Schacher.
The Meinautogramm.ch content hub is the connecting element and provides information in blog articles on topics such as electromobility, mobility of the future, multi-mobility, infrastructure and the economic importance of the automotive industry, safety and the environment. In this way, Auto-Schweiz and Farner aim to communicate various facets of individual mobility in an entertaining and informative way.
