High ratings for the World Ski Championships
Live broadcasts from the World Ski Championships in Val d’Isère drew significant public interest thanks to Switzerland’s medal successes. With up to 974,000 viewers and a market share of 75.7 percent, the men’s downhill was the most-watched World Championship race.
The live broadcasts of the World Ski Championships in Val d'Isère attracted a large audience thanks to the Swiss medal successes: With up to 974,000 viewers and a market share of 75.7 percent, the men's downhill was the most-watched World Championship race. An average of 415,000 people watched the races on SF Zwei. This corresponds to a market share of 58.3 percent. In total, Swiss television covered the 14-day Alpine World Ski Championships in Val d'Isère for more than 42 hours.
