Top of the week: Swiss online retail booming
Online retail in Switzerland has grown significantly in recent years. This is the conclusion of a long-term study conducted by the Gottlieb Duttweiler Chair in International Trade Management at the University of St. Gallen.
Swiss trade via the internet has increased significantly in recent years. This is the conclusion of a long-term study by the Gottlieb Duttweiler Chair of International Retail Management at the University of St. Gallen. In 2008 alone, Swiss consumers purchased products worth around 5.87 billion Swiss francs via the Internet - an increase of over 38 percent in two years. The study will be presented on April 28, 2009 as part of the St. Gallen Internet Day.
For the sixth time in succession, over 1,000 people were surveyed for the study at the end of 2008. The authors of the study attribute the strong growth in particular to vacation travel (+9.6 percent online customers), flight bookings (+7.6 percent), the sale of second-hand products (+3.6 percent) and electrical appliances (+1.2 percent). Almost 100,000 Swiss consumers also prefer to purchase less popular online products such as food online.
For the sixth time in succession, over 1,000 people were surveyed for the study at the end of 2008. The authors of the study attribute the strong growth in particular to vacation travel (+9.6 percent online customers), flight bookings (+7.6 percent), the sale of second-hand products (+3.6 percent) and electrical appliances (+1.2 percent). Almost 100,000 Swiss consumers also prefer to purchase less popular online products such as food online.
