Scholz & Friends Zurich swipt for Mastercard and Fairtiq
Scholz & Friends Zurich has developed an online campaign for Mastercard and the Fairtiq transit app.
Four motifs were developed for the online campaign, which are played out to specific target groups. With their swipe mechanism, they are intended to emphasize the simplicity of the app and demonstrate the user benefits.
Anyone who pays for their Fairtiq ticket with Mastercard during the campaign period will also be entered into a competition.
Responsible at MastercardReto Wolf (Head of Marketing Switzerland); Rosalina Huber (Marketing Manager) and Jason Bruehl (Marketing Manager). Responsible at FairtiqCornelia Wiederkehr (Head of Marketing). Responsible at Scholz & Friends: Tobias Händler (CEO); Elisabeth Gutmann (Strategy); Freyja Hablitz (Consulting); Christian Vosshagen, David Fischer, Maira Weidmann, Luca Stancheris, Aster Loerli (Creation).
